YouTube’s Latest Updates: Clips, Hashtag Landing Pages, and More
Published: April 23, 2021
New Features on YouTube: Embracing Creativity and Enhancing Safety
YouTube is perpetually refining its platform to better serve creators by introducing innovative features and opportunities. The latest Monthly Roundup from TeamYouTube brought to light numerous updates that equip creators with powerful tools for enhancing their content and engaging more deeply with their audience.
Clips: A New Way to Share your Favorite Moments
The standout feature announced is the introduction of Clips on YouTube, a highly requested feature that enables users to select and share brief segments of videos or live streams. These clips can be anywhere from 5 to 60 seconds in length. Presently available on desktop and Android, and soon to debut on iOS, Clips present exciting new avenues for content engagement and curation.
Creating a Safer YouTube with Supervised Accounts
Addressing the concern around age-appropriate content on YouTube, the company is rolling out supervised accounts. This initiative is intended to deliver a YouTube experience that’s adapted for young users, cultivating a safe viewing environment. Content creators should note that the appearance of their videos in this supervised mode will be contingent upon content suitability for specific age groups.
Boost Visibility and Discoverability with Hashtags
YouTube is enhancing discoverability for creators through improved hashtag functionality. Creators can leverage a dedicated search results page for hashtags by incorporating them into their video titles, descriptions, or directly within their videos. This searchability is activated when a user types a hashtag into the YouTube search bar or clicks on one already present on the platform.
Diversifying Creator Revenue Streams
Neal Mohan, YouTube’s Chief Product Officer, reaffirmed the company’s commitment to creator prosperity with the roll-out of new monetization options. A notable addition is the “Applause” feature, enabling viewers to purchase a virtual clapping animation as a show of support for channels they love, providing another revenue path for creators.
The Evolution of YouTube Spaces
Another transformative change mentioned was the adaptation of the YouTube Spaces strategy. With a shift from fixed physical locations to a broader reach through virtual and pop-up events, YouTube seeks to democratize access to its resources, offering tools and educational workshops for a global community of creators, both established and emerging.
Such advancements underscore YouTube’s resolve to nurture a flourishing and inclusive creative environment, while simultaneously maintaining a platform that is safe for all its users. For creators, staying abreast of these new features is key, as they promise to significantly influence channel dynamism and audience connections. We appreciate your viewership and invite you to share your insights on these new developments in the comments below.