< Go back to blogUnderstanding the Content ID Dispute Process on YouTube

Understanding the Content ID Dispute Process on YouTube

Published: December 2, 2020

For YouTubers and content creators, navigating the intricacies of copyright law is paramount. A thorough knowledge of the Content ID dispute process is a safeguard that protects your channel against undesired copyright claims and strikes. This article explores the steps and strategies necessary for addressing such a situation.

Understanding the Content ID Dispute Process

If your YouTube video is hit with a Content ID claim that you believe to be in error, initiating a dispute is your first line of defense. You have a valid basis for a dispute if you possess a license or permission for the claimed content, if you think the material qualifies as fair use, or if the video includes your own original work.

Navigating the Response Period

Once you’ve disputed a Content ID claim, the claimant is alerted and has 30 days to respond. They can release the claim, maintain it, let it expire, or escalate the situation by filing a copyright takedown notice—which could result in your video’s removal from the platform.

The Effect on Monetization

For creators monetizing their videos, disputing a Content ID claim means that revenue generated during the dispute is held in limbo until a resolution is reached. If the dispute concludes in your favor, dictated by the ownership rights or permissions from the content owners, any withheld earnings will then be disbursed.

How to Appeal an Upheld Claim

If your dispute is rejected and you maintain that your claim is valid, you can escalate the situation by filing an appeal. If the claimant persists in their decision after reviewing the information from both the dispute and appeal, they may push for a takedown notice, potentially leading to copyright strikes against your channel.

Resorting to a Counter Notification

After an appeal, your last option is to issue a counter notification, asserting your rightful claim over the content. If YouTube substantiates your position, they will inform the claimant, who will then have 10 business days to furnish evidence of impending legal action to keep the content offline. This approach relies on the strict adherence to copyright laws to maintain a balance of fairness. If no legal action is taken within the allotted time, your content may be restored to its original state, available once more for public viewing, as initially intended.

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