Published: December 1, 2023
The YouTube Partner Program (YPP) is designed to help content creators monetize their channels and foster a thriving business that also encourages community engagement. Our detailed guide covers the YPP’s qualifications, application process, robust features, and the myriad of revenue opportunities it offers.
To become a part of the YPP, creators must meet the following criteria outlined by YouTube:
Additionally, creators must be ready to either create a new AdSense account or connect an existing one to YouTube, and meet certain eligibility thresholds.
These requirements ensure that only creators with an active and engaged audience can begin monetizing their channels through ads and shopping features.
Upon reaching 1,000 subscribers and either 4,000 valid public watch hours in the last year or ten million valid public Shorts views in the last 90 days, creators become eligible for shared ad revenue and earnings from YouTube Premium subscribers. These milestones symbolize that your channel has made a significant impact on viewership. Track your achievements using the ‘YouTube Studio’ under the ‘Earn’ tab.
Once you believe your channel meets all the necessary requirements, you can start the application process through ‘YouTube Studio’ by selecting the ‘Earn’ tab. If you aren’t eligible yet, this page provides an option to monitor your progress towards eligibility. Once your application is submitted, it undergoes a review by a combination of automated systems and human reviewers to ensure compliance with YouTube’s policies and guidelines. You should expect a decision within approximately one month, and you’ll be notified via email.
Check the status of your application anytime in the ‘Earn’ section of ‘YouTube Studio.’ If your application is not approved on the first try, you have two options:
For those who have been rejected previously or have reapplied, they must wait 90 days before another attempt. YouTube provides constructive feedback for rejected channels to help creators understand and address the reasons for non-compliance.
Once approved, you’ll gain access to the central dashboard in ‘YouTube Studio’ under ‘Earn,’ where you can activate and manage the diverse features available for earning revenue on YouTube.
The ultimate aim of the YouTube Partner Program is to support creators in crafting varied, sustainable businesses with their channels while providing value to their engaged community of fans. Now let’s explore the different monetization methods offered by the program.
Advertising Revenue: Earn from Watch Page Ads and Shorts Feed Ads.
YouTube Premium Revenue: Participants earn a share of premium subscription fees from viewers subscribed to YouTube Premium.
Channel Memberships: Offer exclusive perks and content to viewers who sign up as monthly paying members.
Super Thanks: Allows fans to show appreciation by paying to highlight their messages in the comments section of your videos and Shorts.
Super Chat & Super Stickers: Enable viewers to purchase message highlights or animated images during live stream chats.
Shopping: This feature allows viewers to see and purchase your products and other brands that you recommend.
Keep in mind that each earning feature has its own set of eligibility requirements. For an in-depth look at these features, as well as more details on the YouTube Partner Program, be sure to explore the resources linked below.
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