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Maximizing Your YouTube Channel with Memberships Gifting

Published: June 3, 2022

The Power of Memberships Gifting

Discovering the Memberships Gifting feature on YouTube can revolutionize the way you interact with your fanbase. Within this detailed guide, we’ll dive into the essence of Memberships Gifting, its functioning, and share strategic tips to optimize this feature for your community’s benefit.

A Closer Look at Memberships Gifting

Memberships Gifting is an innovative feature enabling content creators and their loyal audience to gift channel memberships to fellow viewers. This unique offering encourages your ardent supporters to spread joy by granting others within your community access to special content. The beneficiaries of these gifts receive exclusive access to loyalty badges, custom emojis, and more without any expense on their part.

Advantages for Content Creators and Supporters

For content creators, this feature unlocks new avenues for revenue generation and broadens access to your membership benefits. The introductory exposure to membership perks, provided by gift memberships, may convert recipients into regular subscribers. Moreover, your channel’s existing members gain an avenue to showcase their support and share the joy of your membership content with the community.

Activating Memberships Gifting in Live Streams or Premieres

Engage in Memberships Gifting with ease during live streams or Premieres by clicking the dollar sign icon in the live chat. Then, choose Memberships Gifting, pick an appropriate gift option, and proceed with the purchase. A public chat announcement will reveal the contributor and the quantity of purchased memberships.

Membership Pricing Strategy

Set the price for gift memberships based on your top available tier up to $5. If your channel doesn’t have a tier at or below $5, it will need to be established to activate this feature.

Eligibility for Gift Membership Recipients

To accept membership gifts, viewers must opt-in either via live chat or through Membership offer screens. This process is designed to prioritize audience members who regularly engage with your content. Note that current paid members cannot receive gifts, but those who do will be notified of their new perks without any further charges during the gift period. For analytics on the number of gift memberships on your channel, visit Studio Analytics in Advanced mode and filter by membership type.

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