< Go back to blogHow Vsauce3 Collaborated with Showtime&#8217;s Penny Dreadful to Create Engaging Content

How Vsauce3 Collaborated with Showtime’s Penny Dreadful to Create Engaging Content

Published: October 7, 2020

A Match Made in YouTube Heaven: Vsauce3 and Penny Dreadful

In the bustling realm of digital media, innovative collaborations between YouTubers and brands are on the rise. These strategic partnerships not only amplify brand visibility but also provide fresh and captivating experiences for the viewers. A prime example was the joint venture between Vsauce3—a renowned science-oriented YouTube channel run by Jake Roper—and Penny Dreadful, the Showtime Networks’ supernatural horror series. Let’s dive into the synergy of this alliance and its profound effects on both collaborators.

The Initial Spark of Collaboration

Seeking to capture the attention of a tech-savvy, youthful audience, Erin Joyce, Showtime Networks’ director of multi-platform content, was on the lookout to promote the second installment of Penny Dreadful. The choice fell on YouTube’s creative minds, thanks to recommendations from Google’s network. Jake Roper of Vsauce3, celebrated for his compelling science narratives nestled within make-believe worlds of video games, comics, and movies, was the perfect candidate for such a collaborative exploration.

Creating Captivating Collaborative Content

After binge-watching the first season of Penny Dreadful and becoming enthralled by its eerie blend of immortality and gothic figures, Jake was primed to merge his creative vision with the show. The theme of immortality, a pivotal plotline connecting Penny Dreadful’s characters, harmonized with Jake’s channel, setting the stage for content that would not only resonate with his audience but also serve as a magnet for potential new fans of the series, presented in an unmistakably genuine fashion.

Bringing Ideas to Fruition on the Set

Vsauce3’s foray into the high-stakes world of Penny Dreadful unfolded at Ardmore Studios in Dublin. Jake found himself amidst a treasure trove of opportunities, availing himself of the high-caliber production tools and costumes, a far cry from his usual productions which typically involve a core trio of personnel. This voyage into large-scale production was insightful, displaying the vast contrast between his customary workspace and the elaborate set of a hit television series.

Embarking on a challenging yet thrilling journey, Jake was at the helm of a 35-person crew, rubbing shoulders with screen legends such as Timothy Dalton and Josh Hartnett. This undertaking was a departure from his digital routine of self-sufficient creativity or partnering with a small team. It was a landmark occasion in his career, showcasing his adaptability and the boundless potential of innovative partnerships between digital creators and traditional media powerhouses.

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