< Go back to blogUnlocking LinkedIn&#8217;s Potential: A YouTuber&#8217;s Guide to Boosting Revenue

Unlocking LinkedIn’s Potential: A YouTuber’s Guide to Boosting Revenue

Published: March 4, 2022

For YouTube content creators, diversifying your sources of income is just as important as producing high-quality videos. While traditional options such as ad revenue, sponsorships, and merchandise sales are well known, many creators overlook a valuable platform that could enhance their earnings: LinkedIn. Surprisingly, this professional networking site isn’t solely for job hunting and recruiting—it’s also ripe with opportunities for astute YouTubers eager to widen their audience and find new monetization avenues. Let’s explore how you can utilize LinkedIn to elevate your YouTube channel’s profitability.

Embrace the Power of LinkedIn Creator Mode

The first step is to activate Creator Mode on your LinkedIn profile. Designed for individuals aiming to expand their following and share content regularly, enabling this feature helps you:

Here’s how to enable Creator Mode:

  1. Visit your LinkedIn profile.
  2. Navigate to the Resources section to find ‘Creator mode’.
  3. Toggle it on and personalize it by adding hashtags related to your content topics, such as #YouTubeTips.

By enhancing your profile’s visibility, Creator Mode helps promote not just your personal brand but also directs audience traffic to your YouTube channel.

Craft Compelling Content with LinkedIn Articles & Newsletters

LinkedIn Articles offer an excellent platform to dive deep into subjects, establishing you as a thought leader in your niche. Share inside looks at your video creation process or discuss industry trends to provide valuable insights to professionals curious about video production or using video content in their strategies. Remember to include compelling calls-to-action (CTAs) that drive reader engagement, leading to increased YouTube views or newsletter subscriptions directly from the article.

Enhance your engagement with LinkedIn Newsletters, an ideal means to keep in touch with subscribers who have expressed interest in your content. Consider these newsletters as a direct channel to your followers’ inboxes, bypassing any algorithmic filtering. Here’s how to get started:

  1. Click ‘Write an article’ at the top of your home feed, then select ‘Create a newsletter’ during the creation process.
  2. Give your newsletter a relevant name that reflects its theme or topic.
  3. Compile exclusive insights and updates, with a focus on guiding readers back to your YouTube content.
  4. Promote your newsletters on other social networks to broaden their reach.

Optimize both articles and newsletters with SEO-friendly titles, descriptions, and keywords to boost their visibility in search results.

Connect Authentically with Audio Live Events

LinkedIn’s Audio Live events present a novel way to engage authentically with potential brand partners and your audience through real-time conversations. This intimate approach can humanize your online presence and foster connections that go beyond the traditional post-and-comment exchange. To host an Audio Live event:

  1. Ensure you’re eligible and set one up as soon as possible.
  2. Design the session around a topic that resonates with your audience, such as sneak peeks of upcoming projects or Q&A sessions tapping into your area of expertise.
  3. Invite key influencers and brands in your niche for potential collaboration opportunities.
  4. Announce your event well in advance across all your social networks to ensure maximum attendance.
  5. Follow up by thanking attendees and offering additional resources, linking to (yes, you’ve guessed right!) your YouTube channel.

The foundation of any successful monetization strategy is a strong community. Every effort to strengthen your relationship with your followers can have a direct impact on your bottom line. So, why not explore the untapped potential of LinkedIn today and see how far your earnings can soar?

Armed with innovative methods to engage with your followers beyond the typical short video format, making effective use of LinkedIn can transform passive viewers into active members of your journey to success. So what are you waiting for? Let your journey on LinkedIn begin!

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