< Go back to blogUnderstanding the New COPPA Requirements for YouTube Creators

Understanding the New COPPA Requirements for YouTube Creators

Published: December 2, 2020

As a YouTube content creator, keeping abreast of the latest changes in platform policies is fundamental to your success and compliance with legal regulations. The focus of this blog post is to unpack the recent updates concerning the Children’s Online Privacy Protection Act (COPPA), elucidating how these modifications might affect your content, workflow, and revenue streams.

The Basics of COPPA Compliance

In response to a settlement with the US Federal Trade Commission, YouTube announced measures in September to better assist creators with adhering to COPPA and other related legislation. A notable outcome of this development is the new obligation for creators to designate their videos as either “Made for Kids” or otherwise.

Integrating the Audience Setting in YouTube Studio

To simplify compliance, YouTube has rolled out an “Audience” setting within YouTube Studio, which enables you to declare whether your content is intended for children. Understanding and using this feature is crucial for meeting the requirements.

How to Set Your Audience: Channel-Wide or at the Video Level

Choosing your intended audience can be done on two fronts—across your entire channel or at the specific video level:

It’s advisable to establish your primary audience setting at the channel level, thus updating all previous content, then individualize settings for future video uploads if needed.

Criteria for ‘Made for Kids’ Content

According to the FTC’s COPPA guidelines, factors determining if content is ‘Made for Kids’ encompass:

Be sure to weigh these elements when designating your content for children. Note that the definition of a ‘child’ varies by region, but it typically refers to anyone under 13 in the US. Review local legislations where applicable and consider legal counsel if there’s uncertainty in classifying your content.

Implications for Videos Labeled ‘Made for Kids’

Marking a video as ‘Made for Kids’ triggers changes on YouTube:

Starting from January, ‘Made for Kids’ selections will exclude personalized advertising and other features like comments, end screens, and info cards. The Help Center offers a comprehensive breakdown of these restrictions, which is a crucial reference for creators producing content for specific age brackets.

Discrepancies with YouTube’s Automatic Assessments

Creators have options if they contest YouTube’s automatic designation or encounter an error. If an audience setting was not previously chosen and YouTube presets it, you can select a more appropriate option during the upload process. In cases where there’s disagreement with YouTube’s audience categorization after setting, use the ‘Send Feedback’ option in the ‘Details’ tab of YouTube Studio to report the error.

The Risks of Mislabeling Your Content

Incorrectly marking your content could lead to COPPA compliance complications and potentially face other legal consequences. Deliberate misrepresentation of video categories can jeopardize your channel or individual videos. It’s paramount to exercise diligence in assigning the right audience settings to meet legal obligations.

Concluding Insights

The amended COPPA regulations necessitate a considered approach from every content creator. Though adapting to these new standards might present challenges, it’s an essential practice to ensure your channel’s legality and commitment to ethical broadcasting standards. For more details on this setting, turn to the YouTube Help Center. Thank you for investing the time to stay informed about these important updates.

Related Posts

How to Keep Viewers Engaged: Unveiling Your True Personality on YouTube

How to Keep Viewers Engaged: Unveiling Your True Personality on YouTube

Published: January 15, 2024

Read >

3 Secrets to Keep Your Audience Coming Back for More

3 Secrets to Keep Your Audience Coming Back for More

Published: January 15, 2024

Read >

Avoid These 5 Non-obvious Mistakes to Skyrocket Your Channel Growth

Avoid These 5 Non-obvious Mistakes to Skyrocket Your Channel Growth

Published: January 14, 2024

Read >

The Ultimate Guide to Planning Your 2024 YouTube Strategy

The Ultimate Guide to Planning Your 2024 YouTube Strategy

Published: January 14, 2024

Read >

Positioning Your YouTube Channel for Success: A Comprehensive Roast

Positioning Your YouTube Channel for Success: A Comprehensive Roast

Published: January 14, 2024

Read >

How to Generate YouTube Video Ideas Using the SEAS Method

How to Generate YouTube Video Ideas Using the SEAS Method

Published: January 13, 2024

Read >