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The Ultimate Guide to YouTube Shopping: Everything You Need to Know

Published: June 17, 2022

As a content creator, exploring new avenues for monetizing your YouTube channel is key to success. YouTube Shopping presents an exciting opportunity, and if you’re unsure about how to get started, this guide has got you covered. Join us as we explore insider details from an AMA with Robert Kyncl, Chief Business Officer at YouTube, who sheds light on all things related to YouTube Shopping.

Eligibility and Platforms

Robert Kyncl addresses a prime question on many creators’ minds: who is eligible for YouTube Shopping? He confirms that membership in the YouTube Partner Program is the main criterion, as long as your store operates on an approved merchant platform such as Spring, Spreadshop, Fanjoy, and others. Creators with Shopify stores can also easily integrate them with their YouTube channels, opening doors to a wide array of opportunities for all creators, regardless of size.

Making Products Accessible

Addressing a question from Kathy, Robert elaborates on how viewers can access products featured in videos. Creators can now include product links in their videos or on video pages, giving them authority to guide audiences towards purchasing pathways.

Three Ways of Shopping Opportunities

Robert Kyncl categorizes shopping opportunities on YouTube into three areas:

  1. Shoppable Videos: Creators can tag products in their videos, allowing viewers to discover and purchase items directly through the video interface.
  2. Live Shopping: During live streams, creators and brands can feature and discuss products, engaging viewers during real-time events like beauty festivals or collaborative promotions.
  3. Personalized Recommendations: YouTube tailors shopping content to users based on their subscription and interaction history, especially under dedicated sections such as ‘Explore’.

These methods provide creators with various ways to captivate audiences with unique and interactive shopping experiences.

Creator Percentage & Partnership with Shopify

In response to Nick Nimmin’s inquiry about creators’ revenue share, Robert assures that YouTube currently does not take any percentage from sales. However, they are exploring different models based on community feedback to benefit all involved in the transaction process. The partnership with Shopify facilitates a seamless connection between creators’ stores and their content, enhancing the potential to sell directly during live streams.

Dray shares her positive experience with YouTube’s new feature, noting how it has revolutionized her content creation strategy. It enables a broader audience reach and encourages experimentation with new formats, including vertical video. In closing, Robert Kyncl promises more updates next month—so stay tuned.

In conclusion, YouTube’s foray into e-commerce with the ‘Shopping’ feature holds promise. It offers significant potential for both large-scale outlets and independent merchants or creators, laying the groundwork for innovative and engaging experiences. This could signal a paradigm shift in monetization strategies for influencers and content creators globally when leveraged effectively.

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