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The Ultimate Guide to Posting Frequency on YouTube for Channel Growth

Published: February 25, 2023

The ongoing pursuit of channel expansion on YouTube often brings creators to a crucial decision point: how frequently should videos be uploaded? More significant than frequency is a foundational question: is my content resonating with viewers well enough to warrant an increase in upload rate? We’ll explore this vital consideration and provide insight into striking the right balance for your channel.

YouTube has a penchant for new content, but it’s selective in its preferences, favoring videos with higher watch time and click-through rates (CTR). A video with uninspiring content, poor retention, and low CTR will likely flounder. Therefore, prior to embarking on a bulk uploading strategy, first, take a hard look at your video performance analytics.

Assessing Your Video’s Impact

To understand your video’s impact, examine the average watch time and CTR. A watch time significantly lower than 60% indicates a need for improvement in engaging your audience. Strive to create content that is more succinct, informative, engaging, and actionable than what’s currently available in your niche.

Decoding Viewer Engagement

Investigating the watch time graph for your videos can reveal critical insights. Sharp declines early on might be a sign that your introduction needs tightening up. With viewer attention spans being at a premium, crafting a compelling, yet brief, introduction is essential.

Enhancing Your Content’s Attractiveness

If your CTR is underwhelming, it’s time for some tactical adjustments. Employ keyword research tools like Ubersuggest to discover high-performing search terms relevant to your content to improve your video titles and thumbnails.

Setting an Optimal Posting Schedule

Let’s say you’ve managed to secure strong average watch time and CTR stats: how often should you post? At a minimum, aim for once a week to maintain channel momentum, as YouTube rewards channels that contribute to increasing overall watch time.

Content creators like Casey Neistat have found success through daily posts, but achieving such a feat usually necessitates a deep proficiency in production skills that may be beyond the reach of newcomers. Once consistent weekly postings are in place, consider gradually upping the frequency while keeping a close watch on performance indicators such as watch time trends and CTR:

  • Begin posting twice a week, monitoring how your metrics respond to the increased frequency.
  • If the trend is positive or shows improvement, explore the possibility of publishing three times a week.

Remember, the emphasis should always be on quality before quantity. Focus on crafting premium content before you look to scale up your posting schedule.

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