< Go back to blogThe Ultimate Guide to Adding End Screens to YouTube Videos

The Ultimate Guide to Adding End Screens to YouTube Videos

Published: May 8, 2023

Unlock the Potential of YouTube End Screens

End screens are the unsung heroes of YouTube videos. These valuable tools not just conclude your content, but they also guide your audience to keep engaging with your channel. Let’s delve into the power of end screens and how they can propel your channel forward.

The Vital Role of End Screens

Consider end screens as the compass for your viewers after their current video ends. They signal which direction to take next, preventing viewers from wandering off or getting lost in the vast expanse of YouTube content. Utilizing end screens is like planting signposts that lead the audience down a path filled with more of your videos.

Our End Screen Success Story

Refining our end screen approach was a game-changer, resulting in our channel’s growth shooting up. By moving from static, generic end cards to dynamic, targeted video recommendations, we witnessed a staggering 60% uptick in clicks on our end screen video suggestions – a testament to the strategy’s effectiveness.

Implementing End Screens with Ease

YouTube Studio streamlines the process of adding end screens. You can pick from an assortment of templates offering subscribe prompts and video suggestions and place them during the final 20 seconds of your video to catch viewers’ attention.

Selecting Videos That Resonate

Choosing the right next step for your audience is crucial. Tailor your recommendations, whether it’s the next installment of a series or a video that mirrors the viewer’s interests. Utilize options like ‘best for the viewer,’ ‘most recent upload,’ or handpick the ‘specific’ video that best complements the one they’ve just watched.

Creating Consistent Branded End Screens

For a cohesive experience, craft branded end screens using design tools like Photoshop or Canva. This custom touch reinforces your brand throughout your video series, providing a recognizable and polished feel to your content.

Enhancing Your End Screen Strategy

A strategic approach to end screens can significantly amplify viewer engagement:

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