< Go back to blogThe Truth About Hiding Likes and Dislikes on YouTube Videos

The Truth About Hiding Likes and Dislikes on YouTube Videos

Published: August 18, 2023

For YouTube creators, the decision to make likes and dislikes visible is a common dilemma. The option to hide these metrics is readily accessible in YouTube Studio, but is it truly in your channel’s best interest to do so? Let’s delve into the reasons why concealing these numbers might not be the most advantageous strategy for you.

How to Hide Likes and Dislikes

Hiding the likes and dislikes on your videos is straightforward. Simply log into YouTube Studio, navigate to the desired video, choose ‘More Options,’ uncheck ‘Users can view ratings for this video,’ and save your changes. Doing so will hide the counts from public visibility.

The Perception of Secrecy

At first glance, hiding like and dislike counts may seem harmless. Nevertheless, it can lead to viewers questioning your openness. Without visible metrics, viewers may suspect there is something you’re trying to hide—perhaps a significant number of dislikes, which could erode their trust in your content.

The Importance of Audience Trust

Authenticity is highly prized in the digital realm, and maintaining trust with your audience is essential. A poll on our community tab indicates that 74% of participants feel creators should keep their like/dislike counts public, showing that transparency is key to cultivating trust with viewers.

Potential for Losing Subscribers

Hiding likes and dislikes might unintentionally hinder subscriber growth. Viewers uncertain about a creator’s honesty may refrain from hitting the subscribe button. Visible engagement metrics give an indication of the community’s response to your content, affecting the likelihood of gaining new subscribers. Moreover, concealing these figures after receiving a high volume of dislikes could signal deeper issues, such as misleading content or divisive opinions, which are unappealing to potential followers. It’s also possible that some individuals may intentionally provide irrelevant negative feedback to disrupt creators’ success, illustrating how external factors can sway engagement metrics—and how these should be addressed proactively by creators.

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