< Go back to blogThe Power of Consistency: What We Learned from Making 3 Videos a Week for 6 Months

The Power of Consistency: What We Learned from Making 3 Videos a Week for 6 Months

Published: October 2, 2022

Maximizing Channel Growth on YouTube: A Case Study in Consistency

As YouTube is a realm in constant flux, creators are in a relentless quest to enhance their channel’s expansion and viewer interaction. A favored tactic that has become increasingly popular is the practice of uploading several videos each week. It is widely believed that this method not only favors YouTube’s algorithm but also maintains viewer engagement, prompting regular visits to the channel.

Laying the Foundations

In early 2019, we embraced the challenge of producing three videos every week for our channel. Our starting point was a modest subscriber tally of 380, but we aimed high with the aspiration to reach an impressive milestone of half a million subscribers in a ten-year span. Despite the challenging nature of this goal, we were steadfast in our commitment to foster gradual growth each month.

Subscribers Surge

Six months after implementing our new strategy, we observed a remarkable rise of nearly 60% in our subscriber numbers—a significant leap from our starting point. Achieving our half-year growth objective ahead of time by a full two months provided a motivational affirmation that our dedicated approach was bearing fruit.

Advancements in Views and Interaction

The rhythm of releasing three videos every week transcended the benefit of just showcasing new content. It also amplified the reach of our previous works, as they enjoyed more frequent promotion on YouTube. Although the initial viewership on newer uploads might have appeared humble, the broader engagement and a wave of new subscribers revealed our content’s strong resonance with the audience.

Trends in Watch Time

Despite a surge in video production, a significant uptick in watch time was not immediately evident. A considerable portion of the viewership continued to be driven by our earlier videos. However, we did anticipate watch time and video ranking for search queries to see considerable improvement after the six-month mark, based on past experiences indicating such trends manifesting closer to nine months in.

Monetization and Subscriber Engagement

With monetization through watch hours still in the distant horizon, our aim was to cultivate a robust and loyal subscriber base, favoring it over immediate ad revenue. We prioritized creating succinct, yet powerful content that promoted viewer retention and subscription. Our strategy focused on genuine engagement and maximizing the value from each viewer’s time spent, rather than extending video duration to artificially boost watch hours.

Strategic Content Promotion

The selection of promotion channels was paramount to our increase in viewership and interaction. Platforms such as Quora delivered steady traffic, albeit requiring a significant investment of time. On the other hand, strategically engaging with Facebook groups brought targeted views from specific interest groups.
Moreover, by optimizing our content’s playlist end screens, we witnessed a marked improvement in click-through rates, far surpassing previous performance prior to adopting this approach.

Key Takeaways: Consistency is Crucial

Throughout our journey, the most profound insight has been the irrefutable impact of consistent content delivery. Our data vividly showed peaks in watch time coinciding with new uploads, followed by declines during inactive periods—highlighting the importance of steady posting schedules for keeping viewers actively engaged.
As we proceed, our focus is to sustain this dynamic while refining our production processes for more efficient operation—keys to our ongoing quest for channel growth and success.

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