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The Future of Learning on YouTube: A Conversation with Robert Kyncl

Published: July 22, 2022

Welcome back to the exciting world of learning on YouTube! As we gear up for the back-to-school season, it’s the perfect time to delve into your burning questions about education and skilling. In a recent Ask Me Anything (AMA) session, Robert Kyncl, Chief Business Officer at YouTube, shed light on the future of educational content and how creators can thrive in this space. Let’s dive into some key takeaways from this insightful conversation.

Defining Educational Content

During the AMA, we addressed a critical question: what defines ‘educational’ content on YouTube? Robert Kyncl clarified that while all videos can potentially be informative, YouTube specifically targets content that is intentionally educational. This pertains to traditional academic subjects as well as specific job skills, reinforcing YouTube’s position as the largest hub for educational content and skill-building worldwide.

Structured Learning Initiatives

Robert Kyncl underscored several initiatives that provide structured learning experiences on YouTube. He cited ‘Study Hall,’ the innovative partnership with Arizona State University and Crash Course, which aids students in exploring higher education options and aligns playlists with college-level courses. On top of that, he pointed to the availability of high-quality educational material from prestigious institutions like Harvard’s CS50 and MIT’s open coursework on the platform.

Furthermore, Kyncl disclosed plans to launch ‘Courses,’ a new offering that will allow creators to craft comprehensive, structured learning programs for audiences seeking deeper knowledge in various topics.

Monetizing Educational Content

The AMA also broached the subject of how creators can monetize educational videos. Kyncl introduced the ‘YouTube Player for Education,’ an upcoming feature that will give educators a tool to present educational content ad-free. This will be part of their teaching materials or platforms, eliminating distractions and serving the interests of both educators and creators.

Kyncl went on to share a personal anecdote about using YouTube to assemble his new bike, illustrating the platform’s practicality for enhancing real-life skills with readily accessible tutorials.

Storytelling and Success Measurement

The final piece of the conversation shone a light on how storytelling can enhance educational content’s appeal, as shared by Dan Shiffman of The Coding Train channel. Known for his coding tutorials, Shiffman has achieved success by intertwining educational content with an entertaining narrative style.

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