< Go back to blogProactively Address Copyright and Ad-Suitability Issues Before Publishing Your YouTube Video

Proactively Address Copyright and Ad-Suitability Issues Before Publishing Your YouTube Video

Published: May 7, 2021

Introducing YouTube’s Pre-Publish Checks for Creators

For content creators, there’s hardly anything more disheartening than facing unexpected copyright claims or ad-suitability issues after their video goes live. To combat this, YouTube has unveiled a timely solution—the ‘Checks’ feature. This addition to the upload process pre-screens videos for potential copyright and ad-suitability issues before they go public, offering creators a chance to tackle any concerns beforehand.

A Closer Look at How it Functions

Digital artists and video makers will encounter the new Checks step while uploading through the YouTube desktop platform. It’s located conveniently in the upload sequence just before the selection of the video’s visibility status. YouTube takes the initiative here, performing two automated verifications—a Copyright Check and an Ad-Suitability Check. First, the Copyright Check searches for content that might trigger a Content ID claim. Next, the Ad-Suitability Check reviews compliance with YouTube’s guidelines for ad-friendly content.

YouTube provides an estimated duration for these checks to complete. Generally, the Copyright Check is swift, only requiring a few minutes, whereas the Ad-Suitability Check might take a bit longer. Creators have the flexibility to navigate away from this page and return at a later time. During their absence, the video remains in draft status and the automatic checks progress in the background.

Handling Detected Issues

Upon the successful completion of the inspections without any problems, users will be greeted by two confirming green checkmarks—one for each area—signifying the all-clear to upload their masterpiece confidently. But, should any issues pop up:

Once these challenges are ironed out and both checks are completed satisfactorily, users will see those encouraging green checkmarks under ‘Checks’ signaling that their content is primed for release. Alternatively, creators can reflect on their video list to check ongoing assessments or confirm completion—enabling well-informed decisions about when to publish. Nevertheless, uploading content with unresolved issues is possible; however, this comes with cautionary advice about potential visibility or monetization issues that may arise, which might fluctuate over time. This is particularly pertinent if metadata changes occur that could affect ad eligibility, leading to new constraints.

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