< Go back to blogNavigating the New YouTube Community Guidelines: Tips for Creators to Stay Compliant and Boost Views

Navigating the New YouTube Community Guidelines: Tips for Creators to Stay Compliant and Boost Views

Published: July 17, 2021

As YouTube continues to evolve, it regularly updates its rules and features to enhance user experience and safety. It’s vital for YouTube creators to stay up-to-date with the latest community guidelines to avoid any missteps that could impact their channels negatively. In this article, we’ll explore the essentials of the new community guidelines introduced by YouTube in February 2019, and offer strategies for staying compliant while increasing viewership.

Key Points in the Updated Community Guidelines

The updated guidelines, released in February 2019, focus on clarity of policies and consistent enforcement, considering viewer safety and creator rights.

Highlights of the Guidelines:

  1. Enhanced Anti-Hate Speech Rules: YouTube is more rigorously removing content that incites violence or hatred against people based on attributes including race, gender identity, or sexuality.
  2. Increased Safeguards for Minors: Content that could endanger minors is facing stricter examination.
  3. Crackdown on Dangerous Challenges and Pranks: Videos promoting hazardous activities, especially those that have led to injury, are being targeted.
  4. Addressing Misinformation: Distributing false information with potential real-world harm is explicitly banned.

Creators should make it a habit to review the community guidelines regularly, as YouTube often updates them. Not knowing the rules is not a valid defense against enforcement actions like demonetization or channel suspension.

Strategies to Keep Your Content Compliant

With increased focus on policy enforcement, here are some best practices to ensure your content stays within YouTube’s guidelines:

  1. Stay Informed on Policy Updates: Subscribe to YouTube’s official channels and blogs to get policy announcements directly.
  2. Invest in Learning: Utilize YouTube’s education resources, such as Creator Academy, to understand policy specifics.
  3. Review Your Existing Content: Conduct regular content audits to ensure compliance with current policies. Update or remove content as necessary.
  4. Community Engagement: Interact responsibly with your audience, keeping in mind that your comments section is also subject to community guidelines.

Leveraging Transparency and Trust to Boost Viewership

The connection between adhering to community standards and attracting more views might seem nebulous, but it exists. Here are the reasons:

  1. Trust Attracts Subscribers: If viewers trust that your channel is safe from offensive content, they’re more likely to subscribe and stay loyal.
  2. Algorithmic Visibility: YouTube favors channels that comply with its policies, providing better recommendation algorithm visibility and consequently, higher view counts.
  3. Advertising Appeal: A clean compliance record is attractive to advertisers who prefer to associate with non-controversial content, potentially raising your CPM.
  4. Reputation Management: A reputation for platform respect opens doors to collaboration opportunities beyond direct engagement.
  5. Increased Viewer Retention: By offering quality content that follows the rules, viewer retention and watch time increase, positively influencing ranking metrics.
  6. Broad Audience Appeal: Avoiding offensive material allows you to appeal to a more diverse audience, expanding your reach.
  7. Positive Feedback Loop: Compliance and viewer-centric approach can create a virtuous cycle for channel growth.
  8. Clear Communication: Being open about your compliance efforts and any resulting changes fosters community inclusivity and loyalty.
  9. Innovative Use of Features: Staying ahead with features like YouTube Shorts and Stories can differentiate you while remaining compliant.

Understanding and adhering to YouTube’s community guidelines is more than just best practice; it can be the key to unlocking higher levels of success. Implement the advice shared here to improve your channel’s compliance and view count. Remember, consistency is critical for a sustainable online video creation career—don’t let a slip jeopardize your hard work. Keep creating, keep growing, and keep thriving!

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