< Go back to blogNavigating COPPA on YouTube: A Beginner&#8217;s Guide to &#8216;Made for Kids&#8217; Content

Navigating COPPA on YouTube: A Beginner’s Guide to ‘Made for Kids’ Content

Published: March 13, 2021

If you’re a YouTube content creator, grasping the intricacies of the Children’s Online Privacy Protection Act (COPPA) is vital not only for complying with regulations but also for the growth of your channel and fostering community trust. Significant changes have been instituted by the platform in light of COPPA, influencing how content is categorized and handled. This beginner-friendly guide will walk you through these updates, how to correctly label your videos, and tips for amplifying your viewership while remaining within the bounds of compliance.

What Exactly Is ‘Made for Kids’ Content on YouTube?

To correctly label your videos, it’s first necessary to understand what constitutes ‘Made for Kids’ content. This term, as defined by YouTube and COPPA, describes any video that:

Recognizing whether your content should be marked ‘Made for Kids’ is crucial because it determines how YouTube deals with your videos in terms of personal data collection, targeted advertising, and access to certain platform functionalities.

The Rationale Behind Stricter ‘Made for Kids’ Regulations

YouTube’s intensified focus on the correct labelling of ‘Made for Kids’ content originates from their settlement with the Federal Trade Commission (FTC) after accusations of COPPA breaches. These additional rules exist to safeguard children’s privacy online by limiting the collection of data from videos aimed at younger audiences. Consequently:

Such modifications significantly affect how creators interact with their viewers and monetize their content targeted at children.

How to Appropriately Label Your YouTube Videos

During the upload process on YouTube Studio, you’ll encounter a question about whether your video is ‘Made for Kids.’ Follow these steps to label your content accurately:

  1. Log into YouTube Studio.
  2. During a video upload, look for the “Audience” section within the “Details” tab.
  3. Select “Yes, it’s made for kids” if your video aligns with the criteria outlined earlier.
  4. If your content does not cater exclusively to children, choose “No, it’s not made for kids.” You can also apply this preference at the channel level by navigating to Settings > Channel > Advanced settings > Audience.
  5. For content that appeals to a mixed audience but might be of interest to kids, it’s safer to err on the side of marking it as ‘Made for Kids.’
  6. Post-publication, you have the option to alter this setting by editing your video’s details.

Accurately labeling your videos is imperative to avoid compliance issues with YouTube’s policies and federal regulations.

Adjusting Mobile Settings for ‘Made for Kids’ Videos

Labelling videos on mobile devices involves similar steps:

  1. Open the YouTube app and access your channel dashboard via your profile icon.
  2. Select ‘Your Videos’, then pick a video to edit.
  3. Hit ‘Edit’, then navigate to ‘Audience’ settings.
  4. Ensure you select the correct option based on your video’s target audience.
  5. Save your changes.

While adapting to these settings might be challenging at first, especially on smaller screens, it becomes easier with practice.

Tips for Boosting Views on Your Non-Child-Focused Content

Focusing on content not intended for children? Here are some strategies to enhance your views while staying COPPA-compliant:

By applying these tactics over time, you’re likely to witness an increase in viewership in non-kid-centric niches, all while adhering to COPPA regulations.

In conclusion, navigating the complexities under COPPA need not be a daunting task. By understanding the requirements and ensuring accurate labeling, you can sail smoothly through compliance challenges while continuing to expand your channel. Should there be any doubt, remember that YouTube offers a wealth of resources to clarify any uncertainties regarding these topics. Happy creating!

Related Posts

How to Keep Viewers Engaged: Unveiling Your True Personality on YouTube

How to Keep Viewers Engaged: Unveiling Your True Personality on YouTube

Published: January 15, 2024

Read >

3 Secrets to Keep Your Audience Coming Back for More

3 Secrets to Keep Your Audience Coming Back for More

Published: January 15, 2024

Read >

Avoid These 5 Non-obvious Mistakes to Skyrocket Your Channel Growth

Avoid These 5 Non-obvious Mistakes to Skyrocket Your Channel Growth

Published: January 14, 2024

Read >

The Ultimate Guide to Planning Your 2024 YouTube Strategy

The Ultimate Guide to Planning Your 2024 YouTube Strategy

Published: January 14, 2024

Read >

Revolutionize Your YouTube Content: Outdated Tips to Ditch in 2024

Revolutionize Your YouTube Content: Outdated Tips to Ditch in 2024

Published: January 14, 2024

Read >

Positioning Your YouTube Channel for Success: A Comprehensive Roast

Positioning Your YouTube Channel for Success: A Comprehensive Roast

Published: January 14, 2024

Read >