< Go back to blogMaximizing Your YouTube Channel&#8217;s Performance with Groups &#038; Comparisons in Analytics

Maximizing Your YouTube Channel’s Performance with Groups & Comparisons in Analytics

Published: December 2, 2020

The rapidly changing landscape of YouTube demands that creators have a keen understanding of how different video formats stack up against each other. Whether it’s comparing vlogs to challenge videos, reaction clips to Q&A sessions, or exploring various other content types, insight into each format’s performance is key to crafting a successful content strategy. With this knowledge, you can make informed decisions about what types of videos to focus on. Today, we’ll explore how to use two powerful features within YouTube Analytics—the Groups function and the Compare feature—to gain valuable data that can skyrocket your channel’s growth.

Mastering the Groups Function

Discovering the analytical treasure within YouTube Studio is a journey that starts on the Analytics dashboard. By selecting ‘See more’ on any tab, you begin the journey of creating a group. Initiate this by clicking on your channel’s name, then choosing ‘Groups’. If you’re new to groups or looking to add a fresh one, click ‘Create new group’. This enables you to name your group and carefully curate the videos it contains. Once you save it, your new group is set for analysis.

The Advantages of Creating Groups

You may ask, “Why bother with groups?” The answer is simple: groups are a vital tool for dissecting the success of various video types—be it different series or variability in video lengths—on your channel. Perhaps you’re venturing into a new style, moving from regular challenge videos to a week of vlogging. By organizing these into groups, you can compare formats not just based on views, but also looking at the more telling metrics like watch-time duration. Groups can even be used to compare historical data, such as judging the success of all videos uploaded in 2017 against those from 2018, offering profound insights over time.

Embracing Comparative Analysis in Analytics

After setting up groups, the next step is to harness the power of comparison to extract intelligent insights about their performances across various timelines. This is where the Compare function shines, enabling a side-by-side assessment with color-coded groups in a split-screen view. This feature allows you to tailor the comparison with chosen date ranges, examining the finer points across metrics like the distribution of watch time across traffic sources or the effectiveness of end screens. This tool’s flexibility isn’t limited to group-based comparison; you can compare individual videos, shedding light on their unique contributions to your channel’s viewership trends. By venturing into the various tabs of the Compare feature and delving deeper with ‘More’ data points, you can craft and refine your content strategies using hard data, rather than guesswork.

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