< Go back to blogMaximizing Your YouTube Channel with YouTube Shorts Fund, Super Thanks, and Live &#038; Gaming Updates

Maximizing Your YouTube Channel with YouTube Shorts Fund, Super Thanks, and Live & Gaming Updates

Published: September 17, 2021

Greetings once again! Welcome to our monthly digest of all the fresh developments from TeamYouTube. The latest report includes the global rollout of YouTube Shorts, the introduction of the YouTube Shorts Fund, and innovative tools for creators like Super Thanks, along with enhancements in live streaming functionalities.

The Global Expansion of YouTube Shorts

YouTube is excited to announce that Shorts is now available in over 100 countries worldwide, allowing a broader range of creators to engage their audience with this dynamic short-form video feature. As the format gains popularity, it’s vital for creators to consider integrating Shorts into their content strategy to captivate audiences in varied and inventive ways.

Launching the YouTube Shorts Fund

One of the standout developments is the inauguration of the YouTube Shorts Fund. This initiative awards monthly bonuses between $100 to $10,000 to eligible creators who bring their originality to Shorts—even those outside the YouTube Partner Program. The eligibility criteria is updated monthly, inviting a new wave of talent to benefit based on their content’s performance. It’s a fantastic opportunity for budding creatives to earn from short-form video content.

For comprehensive details on the eligibility and process for claiming a bonus from the Shorts Fund, watch this informative video.

Enhancing Engagement with Super Thanks

With ‘Super Thanks’, TeamYouTube enhances the ways in which creators can connect with fans and generate income. This feature, akin to ‘Super Chat’ and ‘Super Stickers’, empowers viewers to show their appreciation for their favorite video makers by making purchases while watching videos. ‘Super Thanks’ also rewards the supporter with an exclusive animation and a prominent comment. Gradual rollout to all eligible channels in the YouTube Partner Program is on the horizon, paving the way for creators to diversify their income streams beyond traditional advertising.

Creators can see if they have early access by following the guidance provided here.

Continuous Innovation: Live Streaming Enhancements

In a bid to boost engagement during live broadcasts, TeamYouTube has introduced a suite of new updates focusing on streamers and gaming enthusiasts:

  • Clips: This tool lets creators and viewers create shareable highlights from live streams, extending the content’s reach and attracting potential new audiences.
  • Subscribers-only chat: A new feature designed for direct and exclusive communication between creators and their subscribers, fostering a more connected community.
  • Polls: Another interactive element for live broadcasts, Polls engage viewers in real-time, encouraging active community participation and enhancing the overall live experience.

All these features aim to deepen viewer interactions, boost retention, and positively influence channel growth.

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