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Maximizing Viewer Engagement with YouTube Live Redirect Feature

Published: March 25, 2022

Enhancing Viewer Engagement with YouTube Live Redirect

In the ever-evolving world of digital content, creators are leveraging new tools to captivate their audiences and expand their reach. The YouTube Live Redirect feature has emerged as a game-changer, offering a seamless way for creators to transfer their viewers from one video or live stream to another. This not only boosts engagement but also fosters collaboration within the content creation community.

A Closer Look at Live Redirect

Live Redirect is a tool designed to allow creators to direct their audience to a selected Premiere or live stream once their current stream concludes. This feature is particularly effective in generating excitement for upcoming events or in showing support for peer creators by guiding viewers to their live content.

Eligibility for Using Live Redirect

Creators must meet certain criteria to use the Live Redirect feature. It is available to those with more than 1,000 subscribers and who currently have no Community Guidelines strikes. If a creator wants to redirect their audience to another channel’s Premiere or live stream, or vice versa, permissions must be granted by the respective channel owners. This can be arranged through the YouTube Studio settings.

Inter-Channel Live Redirects

To enable Live Redirect to and from other channels, creators need to provide mutual consent and authorization. In YouTube Studio, under ‘Community’ > ‘Live Redirects’, channels can manage their permissions, specifying which channels are allowed to redirect viewers to their content, and vice versa.

Setting Up Live Stream Redirects

For those looking to redirect viewers of their live stream, the process begins in the Live Control Room for desktop users or within the ‘Content’ section of YouTube Studio for mobile users. Creators can then choose the redirection target from their own videos or explore other channels’ live streams and Premieres. The redirection occurs automatically at the end of a live stream if viewers’ autoplay is enabled; viewers without autoplay will need to click play manually on the redirected content.

The Redirection Process for Premieres

The method to redirect viewers during Premieres is similar to live stream management. Creators set this up during the scheduling phase or by editing scheduled Premieres in the ‘Content’ section of YouTube Studio, navigating to ‘Video Details’. Here, creators can select their destination content, keeping in mind that the viewer’s autoplay setting will again influence whether they are taken to the new content automatically or if manual action is needed.

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