< Go back to blogMaximize Your Earnings and Join YouTube Partner Program (YPP) | Creator Roundup

Maximize Your Earnings and Join YouTube Partner Program (YPP) | Creator Roundup

Published: September 2, 2022

In the dynamic landscape of content creation, keeping pace with the latest developments and seizing new opportunities is essential for creators intent on optimizing their revenue. This edition of the Creator Roundup highlights some noteworthy updates from YouTube poised to transform how creators profit from their work on the platform.

New Eligibility Criteria for the YouTube Partner Program (YPP)

Beginning in 2023, YouTube is revising the eligibility requirements for its YouTube Partner Program (YPP). Now, creators can qualify for YPP with a Shorts-specific pathway: attain 1,000 subscribers and amass 10 million legitimate public Shorts views over the past 90 days. The traditional route remains, where creators can qualify with 1,000 subscribers and 4,000 hours of valid public watch time within the past year. These updated criteria are geared towards expanding the monetization possibilities for YouTube content creators.

Accelerated Access to Fan Funding Options

For creators enrolled in YPP, YouTube is streamlining access to fan funding features, including Super Chat, Super Thanks, Super Stickers, and channel memberships, earlier in their YouTube journey. This initiative is geared toward equipping creators with a broader range of monetization tools at an earlier stage.

Revenue Sharing from Shorts Advertisement

To boost short-form content creation via YouTube Shorts, the platform is extending ad revenue sharing to all existing and future YPP members. With this model, creators contributing to Shorts will receive 45% of the ad revenue, apportioned by their share of total Shorts views. This approach seeks to reward Shorts creators, cover music licensing costs, and ensure equitable compensation for creators across various content types.

Launch of Creator Music

The roll-out of Creator Music is a significant advancement for long-form video creators seeking to include popular music tracks in their content while maintaining effective monetization. Creators have options, such as upfront music licensing fees or sharing ad revenue with artists and rights holders. Starting initially in the United States, this service will expand globally in the following year, bringing great potential for YouTubers to enhance their videos with music without diminishing their income.

Enhanced Live Redirect Feature

YouTube has refined the Live Redirect feature in response to user feedback, by implementing an ‘allow all’ option and reinstating the ‘subscriber-only’ choice. These adjustments offer creators more authority over how they direct and receive live traffic from other channels during or following their livestreams. These enhancements encourage increased collaboration among YouTube content creators and provide them with greater versatility in connecting with their streaming community—whether within their own subscribers or beyond.

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