< Go back to blogMastering YouTube Channel Management: Adding, Editing, and Removing Managers &#038; Owners

Mastering YouTube Channel Management: Adding, Editing, and Removing Managers & Owners

Published: January 18, 2022

Success on YouTube requires more than just creating engaging content; it hinges on adept channel management. Whether you’re flying solo or part of a dynamic team, mastering the art of YouTube channel management is key, especially when it comes to adding, editing, or removing managers and owners. Let’s delve into the details of managing both personal and brand channels on YouTube and unravel how these roles can influence your viewership growth strategy.

Personal Channel Management on YouTube

For solo creators, managing a personal YouTube channel means having the sole ownership and authority. This grants you complete control, but as your channel expands, you might consider sharing tasks with trustworthy individuals to maintain efficiency.

How to Delegate Management on a Personal Channel

Directly assigning a manager to a personal YouTube channel isn’t possible. If you find yourself in need of assistance, you should consider transforming your personal channel into a brand account to enable the addition of managers.

Making the Move to Brand Channel Management

When planning for growth or collaboration, transitioning to a brand channel should be your next strategic move.

Switching Your Personal Channel to a Brand Account:

  1. Log in to YouTube and navigate to your advanced account settings.
  2. Under ‘Account Information’, find and select ‘Move channel to Brand Account’.
  3. Proceed with the instructions to either create or choose a pre-existing Brand Account.
  4. Then, delegate ownership and assign management permissions as required.

Be cautious during this transition as it may influence other Google services associated with your original account.

Mastering Brand Channel Management on YouTube

Brand accounts on YouTube facilitate multiple users to manage the channel with varying access levels, ensuring enhanced security and improved collaborative workflow.

How to Add Managers or Owners to Your Brand Account:

  1. Access your brand account settings on YouTube.
  2. Choose ‘Permissions’ from the side menu.
  3. Click ‘Manage Permissions’.
  4. If 2-step verification is active, authentication via text or a phone call will be necessary.
  5. After verification, select ‘Invite new users’ at the top right corner.
  6. Fill in the email addresses of the persons you wish to add and assign them a role (manager or owner).
  7. Click ‘Invite’. They will then receive an invite via email which they must accept.
  8. Each new user will require a Google Account if they do not already have one.

Upon completion, new managers or owners can take part in managing the channel according to their role’s permissions.

Distinguishing YouTube Management Roles

The principal roles within YouTube channel management include:

This separation of duties ensures that each team member is aware of their responsibility while safeguarding your online brand’s security.

To alter roles:

  1. Return to ‘Manage Permissions,’
  2. Click on the individual’s role beside their name,
  3. Select ‘Change Role’ from the dropdown menu,
  4. Confirm new role by saving changes.

To remove Managers or Owners from your brand account:

  1. Go to ‘Manage Permissions,’
  2. Click on the individual’s name,
  3. Choose ‘Remove Access,’
  4. A confirmation dialog box will appear; confirm by clicking ‘Remove’ again.

Personnel changes are common as channels grow. Knowing how to modify these permissions is part of effective channel management.

Now, let’s connect this knowledge to strategies that can help increase viewership on YouTube.

Strategies to Enhance Your YouTube Viewership: The ultimate objective for YouTubers is to generate a high number of views. While efficient role management indirectly supports this by freeing up more time for content creation, here are some proactive strategies that can directly boost viewership numbers:

Implementing these tactics demands creativity and dedication to track what resonates with your viewers. It’s critical to persistently learn and experiment as algorithm adjustments and evolving viewer preferences can affect your strategy’s effectiveness.

By grasping the complex aspects of YouTube channel management, whether for personal or brand accounts, plus the nuances of adding, editing, and removing various managerial roles, creators are well-positioned for success in both organization and viewership growth. Equipped with this knowledge and these practical tips, you’re all set to elevate your YouTube presence. Happy creating!

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