< Go back to blogLessons Learned from Creating Three YouTube Videos a Week for a Year

Lessons Learned from Creating Three YouTube Videos a Week for a Year

Published: March 7, 2023

In the beginning of 2019, we set out on a mission to post three weekly videos on YouTube. Our aim was to share our knowledge on channel growth with an eager audience. Despite early doubts and hurdles, we remained steadfast. Now, after a year of diligent content production, we proudly reflect on the key lessons we’ve learned.

Surpassing Subscriber Goals

When we set our initial year-end goal of 782 subscribers, we anticipated a monthly increase of 6%. To our delight, we surpassed this target in advance, amassing over 1100 subscribers. This impressive accomplishment boosts our confidence in possibly reaching half a million subscribers within the next five to six years, based on our current progress.

The Momentum of Steady Efforts

Our experience has taught us that with regular video uploads optimized for discoverability, sustainable growth is achievable. Much like gaining momentum when rolling a snowball up a hill, our channel’s presence has strengthened gradually. The key takeaway: while immediate exponential growth is rare, the cumulative impact of consistent effort is powerful.

Unlocking Monetization and Business Prospects

Monetary gains have been modest at first—earning $80 from affiliate marketing may not seem like a lot. However, we’ve also gained new clients for our production business, which was an unexpected yet welcome development. This highlights the importance of laying a solid foundation during the initial stages, which can lead to significant rewards over time.

Cultivating Brand Value Through Engaging Content

Creating content that is rich in value does more than just draw an audience—it attracts passionate individuals like Simon, who are aligned with our mission. These relationships transcend mere subscriber counts; they’re about fostering authentic community connections grounded in common values.

Understanding the Watch Time Metric

Contrary to our expectations, the anticipated increase in watch time with more video content did not happen instantly. Initially, the bulk of our views were from older videos. However, our more recent content has started to pick up, indicating better performance in watch time. This emphasizes the importance of patience when evaluating the long-term success of video content.

Focusing on Content That Connects with the Audience

Observing which topics resonated most with our audience provided insightful data on their preferences. For instance, our GoPro-related videos attracted a large viewership, and reviewing music software sparked direct interaction with stakeholders like Soundstripe’s founders. This highlights how well-targeted content can open doors to unforeseen opportunities.

Continuing on that note, we’ve learned that prioritizing topics with higher engagement can positively affect our channel’s visibility and watch time. (This is where the content cutoff occurred)

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