< Go back to blogHow to Use YouTube Clips to Drive More Views and Engagement

How to Use YouTube Clips to Drive More Views and Engagement

Published: August 13, 2021

Unleash the Power of YouTube Clips to Boost Engagement

Are you eager to captivate your audience and draw in more fans to appreciate your videos and live streams? YouTube has rolled out a fantastic new feature tailor-made for content creators like you: YouTube Clips. In this updated blog post, we’ll delve into the essence of YouTube Clips, unveil their advantages for both creators and viewers, and guide you on how to harness them to elevate your digital presence.

YouTube Clips Explained

YouTube Clips is an innovative feature that equips creators and fans with the ability to spotlight their most treasured moments from videos or live streams. These moments, ranging from a breathtaking scene in a live stream to a tantalizing cliffhanger in a video, can be easily highlighted in bite-sized snippets lasting from 5 to 60 seconds. Not only do these clips serve as perfect teasers that pique the interest of prospective viewers, but they also play a crucial role in redirecting traffic to the original full-length content.

How Content Creators Benefit

For content creators, Clips is a game-changer, significantly elevating audience engagement. By empowering fans to share standout moments from your videos, you tap into the power of viewer-driven marketing. This strategy not only draws in new viewers but also inspires your loyal followers to revisit and fully enjoy your previously released content.

The Inner Workings of Clips

Clips are intuitively designed to loop viewers back to the primary content source when watched, ensuring a smooth transition. This integration is key as it guarantees that all views and watch time accrued by the clip benefit the original video or live stream, containing all corresponding metrics and ad revenue. Such a design provides creators with precise and valuable insights into the reach and impact of their work.

How to Get Started with YouTube Clips

Now that we appreciate the value Clips can add to your creative toolkit, let’s dive into how you can begin using them:

  1. Choosing Your Clip: While logged into YouTube, simply click on the “clip” icon located beneath an eligible video. From there, you can select the video segment that you feel encapsulates the essence of your content.
  2. Setting the Scene: Tailor the clip’s duration, from as brief as 5 seconds up to a full minute, by adjusting the slider to pinpoint the exact segment that packs the most punch.
  3. Creating a Title: Craft a catchy title for your clip to reel in curiosity and share your masterpiece across social media platforms with a single click!
  4. Controlling Clips: In case you need to restrict clipping on certain portions of your content, navigate to ‘YouTube Studio’ → ‘Settings’ → ‘Channel’ → ‘Advanced settings’. Within the “Clips” section, ensure you hold the reins by selecting “Don’t allow viewers…” for absolute control over your content’s clippable moments.

This feature not only provides creators with more influence over their brand but also upholds their creative rights—never compromising on authenticity. YouTube continues to foster community engagement and furnish you with deep insights into audience behaviors. So, why wait? Start exploring YouTube Clips today and see the difference it makes in your content strategy!

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