< Go back to blogHow to Make Your YouTube Channel Stand Out

How to Make Your YouTube Channel Stand Out

Published: July 24, 2020

With the vast ocean of YouTube channels, standing out to both attract new subscribers and retain your current audience can seem daunting. Our master class series aims to equip you with valuable tips from seasoned YouTubers to boost your channel’s success rate. We begin with Carina Fragozo of ‘English in Brazil,’ who imparts her wisdom on engaging a Brazilian audience in learning English and offers insights into the nuances of language learning.

Create a Stunning Channel Banner

The channel banner acts as your digital storefront and is often the first thing visitors notice. As Carina points out, a great banner needs to clearly define the subject of your channel and support your branding through the use of logos, imagery, and a harmonious color palette. For instance, Carina displays her ‘English in Brazil’ logo complimented by her image and a precise upload schedule, immediately clarifying her channel’s purpose and her dedication to consistent content provision.

Optimize Your ‘About’ Section

Don’t underestimate the ‘About’ tab; it’s a pivotal space for sharing critical information about yourself and your channel, and it can greatly aid in searchability with the strategic use of keywords. This optimization benefits visibility on YouTube and on search engines, like Google, expanding your potential outreach.

Capture Interest with A Dynamic Trailer

Although Carina has yet to produce a trailer, she recognizes its value in giving potential subscribers a taste of what to expect from a creator’s content and personal flair. A well-executed trailer can be the deciding factor for viewers pondering on subscribing to your channel.

The Impact of Video Titles & Thumbnails

In our forthcoming episode, we’ll uncover tactics for devising video titles that hook your audience and compel them to watch, plus the art of designing eye-catching thumbnails that stand out in a sea of search results. Keep an eye out for additional practical advice in our ongoing Master Class series!

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