< Go back to blogExciting Updates: New Monetization Opportunities for YouTube Creators

Exciting Updates: New Monetization Opportunities for YouTube Creators

Published: August 12, 2022

Exciting New Updates for YouTube Creators!

Unlocking More Ways to Join the YouTube Partner Program

Are you ready to take your content creation to the next level on YouTube? We have some thrilling news for you! YouTube has expanded its YouTube Partner Program (YPP) eligibility, opening the door for more creators to enjoy the benefits of partnership.

In the past, the threshold to apply for YPP required content creators to have at least 1,000 subscribers and accumulate 4,000 valid public watch hours over the preceding 12 months. Recognizing that this model might not suit all creators, YouTube is now offering an alternative route from 2023. Creators will be able to apply if they have 1,000 subscribers and reach 10 million valid public Shorts views in the previous 90 days.

Furthermore, YouTube is lowering the eligibility requirements for fan funding options such as Super Thanks and channel memberships. With this update, creators producing all forms of content, including traditional long-form videos, live streams, and Shorts, will gain earlier access to these monetization features.

Monetizing YouTube Shorts Just Got Easier

Get ready to celebrate, Shorts creators! YouTube is introducing new opportunities for you to earn revenue and grow within the platform. Starting in early next year, all YPP creators, current and new, will be eligible to share in the ad revenue generated from the Shorts Feed.

This exciting development means that a portion of the total revenue (45%) from ads shown between Shorts will be distributed to creators, based on their share of total Short views. It doesn’t matter whether you’re using music in your Shorts or not, you’ll be part of the revenue sharing. Plus, the revenue helps offset the costs of music licensing, benefiting everyone involved.

But that’s not all—YouTube is also rolling out the Super Thanks feature for Shorts. This allows your viewers to support your work by purchasing highlighted comments, providing an elevated way for you to engage with your top fans right on your Shorts.

Further bolstering creator monetization is the introduction of Creator Music. This new feature within YouTube Studio gives creators like you easy access to a vast catalog of licensed songs. You can choose music at various price points, allowing you to continue earning ad revenue while using high-quality, licensed tracks in your content.

Currently in beta and available in the US market, Creator Music aims to go global throughout the next year—so keep your eyes peeled for this exciting expansion!

YouTube is clearly committed to helping creators succeed, offering more paths to partnership and enhancing monetization for Short-form content. It’s time to embrace these updates and turn your creative passion into a thriving YouTube presence!

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