< Go back to blogEmpowering Communities Through Humor: The Purpose of DRelacionamentos

Empowering Communities Through Humor: The Purpose of DRelacionamentos

Published: August 30, 2020

Empowering Communities with Laughter: The ‘DRelacionamentos’ Story

On YouTube, a platform brimming with creativity, creators such as Jackeline, Nina, and Felipe from the Brazilian channel ‘DRelacionamentos’ are making waves by using humor to empower their viewers. This blog post offers a glimpse into their journey, showcasing how they wield laughter as a tool for social change, and provides inspiration for you to discover your own purpose on YouTube.

The Heart of ‘DRelacionamentos’

Unlike many channels, ‘DRelacionamentos’ was crafted to tackle human relationships with a fresh, humorous approach. Sensitive topics, often shrouded in seriousness, are brought into the light in a manner that’s both relatable and entertaining. Their comedic spin on delicate issues has opened up an inclusive forum for conversation and connectedness.

Laughter as an Unfilled Niche

Identifying a gap in Brazilian comedic content that was geared towards women, the creators of ‘DRelacionamentos’ answered with skits that resonated with their female audience. Their viral hit ‘What If Men Got Periods’ resonated so deeply that it rippled through Brazil and across borders, prompting laughs and shares alike.

Championing Diversity and Forwarding Social Change

But the reach of ‘DRelacionamentos’ goes beyond just women. The team has a keen focus on giving a platform to diverse voices often overlooked by mainstream media. They involve community members in content creation, ensuring that underrepresented voices are heard. This dedication to inclusivity has enabled them to foster real social impact through their content.

Strategic Purposeful Content Creation

Behind the success of ‘DRelacionamentos’ lies a strategy rooted in intention. The creators use five guiding questions to steer their content planning:

  1. What is the size of our target community?
  2. Does our content resonate with our community?
  3. Which topics are accessible and appropriate for our audience?
  4. Is there coherence between our theme and our channel’s identity?
  5. Are we qualified to represent this community, and if not, how can we sincerely depict them?

Through this thoughtful and analytical approach, Jackeline and her team consistently produce content that strikes a chord with their audience.

Charting Your YouTube Path with Purpose

Finding your purpose on YouTube starts with self-reflection. Understand what ignites your passion for creating—be it making people laugh, like ‘DRelacionamentos’, or prompting deeper reflection. Their mission is clear: to challenge societal issues such as sexism, racism, homophobia, and discrimination, all through the lens of humor. Consider what drives you—is it enlightening others, entertaining, or provoking thought? This sense of purpose will illuminate your path in the expansive YouTube cosmos. With authenticity and commitment to your mission, you can craft a meaningful relationship with your audience and make a lasting mark on the platform.

We thank you for accompanying us on this enlightening journey. Before you leave, reflect on what drives your creativity. What’s Your Purpose? We would love to read about it in the comments below!

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