< Go back to blogCreating YouTube Shorts: A Comprehensive Guide for Beginners in 2021

Creating YouTube Shorts: A Comprehensive Guide for Beginners in 2021

Published: December 2, 2023

Exploring YouTube Shorts: Your Guide to Success

With YouTube’s knack for staying at the forefront of trends, it introduced YouTube Shorts in 2021, entering the realm of bite-sized videos made famous by platforms like TikTok. For creators eager to broaden their audience or shake things up, YouTube Shorts offers an excellent opportunity. This guide is your roadmap for everything you need to know about crafting and optimizing your YouTube Shorts.

Getting Acquainted with YouTube Shorts Beta

Although YouTube Shorts is currently in beta, its popularity is surging. These brief, vertical videos can be up to 60 seconds long and are tailored for crafting and viewing on the go. To jump in, ensure you have the most recent YouTube app update on your mobile device.

Creating Your Debut Short: A Step-by-Step Guide

Here’s how to create a Short:
1. Launch the YouTube app and log in.
2. Hit the ‘+’ icon and choose ‘Create a Short.’
3. Press and hold the record button for a hands-free recording, or tap it to start and stop for multiple clips.
4. Combine clips to reach a total duration of up to 60 seconds.

Methods to Start and Stop Recording

When it comes to recording, you have two main options:
Press and Hold: Ideal for a continuous take without breaks.
Tap to Start/Stop: Offers you precision in filming, allowing stops and scene changes.

Enriching Your Shorts with Music and Text

Choosing When to Add Music

Apply tunes to your Short by tapping ‘Add Music’ either before filming or during the editing stage:
Before Recording: Perfect for syncing or lip-syncing with the beat as you record.
After Recording: Post-recording music addition grants you more control in syncing the music with certain video segments.

Adding Text to Engage Your Audience

Leverage text to communicate, inject humor, or add context. Follow these steps:
1. After recording, proceed to the preview screen.
2. Hit ‘Text’ from the toolbar below.
3. Enter your message and customize with various fonts and colors.
4. Position it by dragging across the screen to your preferred location.
5. Control the text duration on screen by adjusting the handles on the timeline below.

Uploading Your Crafted Short: The Finishing Touches

Ready to upload? Here’s what to do:
1. Post-recording/editing, tap ‘Next’ to reach the upload screen to insert details like title and description.
2. Implement solid SEO tactics by weaving relevant keywords into your title and description.
3. Utilize tags to enhance your Short’s visibility.
4. A custom thumbnail, though optional due to Shorts showing a video frame by default, can make your content stand out.
5. After filling in all the details, click the ‘Upload’ button, and your Short goes live.

Maximizing Views and Interaction for Your YouTube Shorts

After the upload, the challenge shifts to attracting viewers. Here are tips to garner more attention:
Opt for Vertical: Adhere to the vertical format, which is not only smartphone-friendly but also instantly informs viewers of the content type.
Engage with Pinned Comments: Utilize pinned comments beneath your video to highlight messages, pose questions, or tease future content.
Retain Viewer Attention: Keep your audience entertained from start to end with creative approaches like swift edits, dynamic visuals, or engaging narratives tailored to your niche.

If you don’t have access to Shorts yet, no worries! You can still produce similar videos and upload them as standard posts. Just keep them under a minute, and don’t forget to use the hashtag #Shorts in your description to tap into the Shorts-promoting algorithm.

Dive into the compact yet mighty realm of YouTube Shorts today—the spark you need might just catapult your channel to newfound success!

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