< Go back to blogCreating Engaging YouTube Shorts: A Comprehensive Guide for Beginners

Creating Engaging YouTube Shorts: A Comprehensive Guide for Beginners

Published: December 30, 2021

An Introductory Guide to YouTube Shorts

Amidst the popularity of bite-sized video content on social media, YouTube has unveiled its latest feature to keep pace with competitors: YouTube Shorts. Designed for today’s fast-paced digital environment, YouTube Shorts allows creators to produce up to 60-second engaging clips, adhering to users’ shrinking attention spans. This primer is here to usher you into the world of YouTube Shorts, whether you have access to the beta version or not.

How to Record Your Inaugural YouTube Short

Creating your first YouTube Short is a breeze, appropriate for novices and pros alike. Here’s a simple breakdown to get you started:

  1. Update and Open the YouTube App: Ensure your mobile device has the latest version of the app installed.
  2. Access Shorts Creation: Hit the ‘+’ icon (or the video camera icon) and pick ‘Create a Short’ from the menu.
  3. Shoot Your Video: Press and hold the capture button for continuous shooting or tap to record in segments. Combine several shots into one seamless video.

Recording Techniques: Continuous or Segment

You have the choice to keep your finger pressed on the record button for a single shot or tap once to begin and once to cease for pieced recording, allowing for innovative transitions.

Adding Music and Text to Your Shorts

Dress up your YouTube Shorts by incorporating music and text—here’s the rundown on doing it pre- and post-recording:

Pre-Recording Music Addition

  1. Choose the Background Music: Tap ‘Add Music’ at the screen’s top before recording to sift through YouTube’s array of licensed tunes.
  2. Select the Perfect Tune: Find a track that aligns with your video’s vibe. Your chosen song will accompany your recording.

Post-Recording Music Insertion

Missed adding music in the beginning? Fret not. Tap the ‘Music’ icon in the editing area post-recording to add your desired melody.

Inserting Text into Your Shorts

Communicate key messages or add context with text overlays. Post-recording, use the text tool to input your message, personalize the typography, and set the display timing.

Uploading and Perfecting Your YouTube Short

Once you’ve finished crafting your video, it’s time to publish it. Here are tips on uploading and fine-tuning your Short:

  1. Post Your Clip: Confirm your edits on the preview screen, add any final touches, and tap ‘Next’ to complete your Short’s details.
  2. Description and Hashtags: Craft an engaging description and select pertinent tags to enhance your Short’s discoverability.

Crafting Tailored Thumbnails

Though optional for Shorts, a compelling thumbnail can make your video pop amongst others.

The Importance of Video Orientation

Shoot vertically—clips in a 9:16 format tend to perform better on the Shorts shelf.

Using Pinned Comments to Your Advantage

Highlighting comments can help engage viewers and underscore vital video details.

Boosting Your Shorts’ Reach

To maximize your YouTube Shorts audience, remember these key strategies:

  1. Captivate Your Audience: Produce content that’s fun and captivating.
  2. Hashtags are Your Friend: Add #Shorts in your video’s title and description to bolster its reach.
  3. Community Engagement: Actively respond to comments and tweak your content based on the audience’s input.

Creating Shorts Without the Beta Access

Lack access to the Shorts beta? You can still participate by uploading vertical videos lasting no more than 60 seconds with #Shorts in the title or description.

Final Thoughts

YouTube Shorts is a dynamic platform for creators eager to diversify their output and engage with a broader audience. By applying the insights from this guide, you’re on your way to producing content that not only grabs interest but also nurtures your YouTube community.

Constant experimentation will unlock what truly captures your audience’s interest. Embrace the journey, and happy content creation!

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