< Go back to blogBoosting Your YouTube Strategy with Related Links: Connecting Shorts to Long-Form Content

Boosting Your YouTube Strategy with Related Links: Connecting Shorts to Long-Form Content

Published: October 24, 2023

Maximize Your YouTube Strategy with Related Links in Shorts

YouTube is continuously innovating, and one of the standout features that creators can utilize is the ‘Related Links’ option. This tool acts as a conduit, connecting your short-form content with longer videos, enhancing traffic flow across your YouTube presence. Here’s an exploration into the effective use of Related Links to elevate your channel’s reach.

Understanding YouTube’s Related Links

Related Links allow creators to insert clickable links within YouTube Shorts that guide viewers to additional videos or playlists. YouTube designed this feature with the aim of boosting viewers’ watch time and overall engagement on the platform by linking different video types fluidly.

Imagine stumbling upon an engaging Short about quick home workouts, and spotting a link inviting you to a full workout routine by the same creator. That’s the essence of Related Links – providing immediate, relevant content that piques audience interest.

How to Incorporate Related Links into Your YouTube Shorts

  1. Prepare your Short: While uploading or tweaking your Short in YouTube Studio, you’ll find an ‘Add Link’ feature.
  2. Select a relevant link: Opt to link other videos or playlists you’ve created that align with your Short’s topic.
  3. Write compelling text: Craft engaging and succinct call-to-action text for your link that sparks curiosity without resorting to clickbait tactics.
  4. Choose the right moment: Integrate your link at a spot in your Short where viewers are most attentive, ensuring it doesn’t overshadow your main content.
  5. Confirm your edits: After reviewing the final look, save your changes and then release or refresh your video.
  6. Analyze link performance: Monitor your analytics to gauge the effectiveness of your links regarding clicks and conversions.

Driving Clicks: Enhancing Engagement with Your Related Links

To ensure that Related Links significantly contribute to view count growth, be strategic with placement. Avoid disrupting key moments in the Short; instead, identify natural breaks in the content where engagement might dip and insert your link there.

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