< Go back to blog13 Proven Strategies to Get More Viewers for Your YouTube Live Stream

13 Proven Strategies to Get More Viewers for Your YouTube Live Stream

Published: December 28, 2022

If you’ve ever gone live on your fledgling YouTube channel only to be greeted by silence, don’t lose heart. A no-show live audience doesn’t mean your efforts are wasted. Recordings remain accessible for later viewership. But to ensure you’re not performing to an empty digital auditorium next time, here’s a list of 13 tried-and-true methods to draw in more viewers:

1. Schedule Consistent Streaming Times

In our fast-paced world where content is often consumed on demand, having a regular live stream schedule can help create anticipation among viewers. By setting aside a consistent time each week or month for your live stream, you’re establishing a sense of dependability and fostering trust with your audience.

2. Enable Push Notifications and Email Reminders

Encourage your subscribers to activate the notification bell to get alerts whenever you go live. Also, make use of email marketing tools like MailChimp to send out reminders well in advance, as well as just before your live broadcast begins.

3. Utilize Social Media for Promotion

Take to social media platforms such as Twitter, Facebook, and Instagram to not only promote your live stream event but also to create a buzz around it. You want to generate a sense of FOMO, or ‘fear of missing out’, among your followers.

4. Leverage Remarketing Tools

Employ remarketing services provided by platforms like Google and YouTube to re-engage audiences who have interacted with your content before. This targeted approach can bring viewers familiar with your work back to your live stream.

5. Create Captivating Promotional Videos

Develop promotional videos that are as interesting and engaging as the live stream itself. Highlight the value of attending your live event, whether it’s an interactive Q&A session or an exclusive reveal. Don’t just tell your audience about it – make them excited to be a part of it.

6. Expand Your Broadcast Across Multiple Channels & Offer Embedding

Consider broadcasting across different platforms such as Facebook Live or Twitch. This can help you reach a broader audience while directing the interactive parts of the live stream back to YouTube’s chat feature. Moreover, embedding your live stream on relevant web pages can serve as a continuous reminder and may invite more on-the-spot viewers_both before and during the event.

7. Enhance Discoverability with Video SEO

Pay close attention to video SEO by crafting optimally searchable titles and descriptions. Thoughtful usage of tags and keywords prior to launching your live stream can significantly enhance its visibility, leading more potential viewers your way through improved search engine rank.

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