Published: March 13, 2021
With industry leaders such as Gary Vaynerchuk showcasing the effectiveness of video content, LinkedIn has become an essential channel for digital marketing. To differentiate your content and captivate your audience, we present 10 strategic moves that will advance your LinkedIn video marketing endeavors. Craft your approach around these pointers, leverage your unique brand identity, and prepare for impressive outcomes. It’s time to emulate Gary Vee’s success!
Consistency is your gateway to triumph in LinkedIn video marketing. An erratic posting schedule will undermine your efforts. Forge a non-negotiable content calendar that aligns with your capacity – be it daily, bi-weekly, or weekly postings – and adhere to it. Such discipline ensures your prominence to your audience and enhances your visibility within LinkedIn’s algorithm, which prefers consistent engagement.
Your videos should invariably offer something of substance to your viewers. Whether it’s educational content, industry insights, career advice, or inspiration, your commitment to providing value cements your position as a reliable resource in your domain and encourages viewers to revisit your profile for more knowledge.
Embracing LinkedIn’s preferential treatment for native content can yield substantial engagement benefits. Upload your videos directly to the platform to reap the advantages of auto-play in user feeds, leading to increased views and interactions. Moreover, strategic hashtag use can extend your reach exponentially – research and utilize pertinent hashtags to join broader conversations and captivate a wider audience.
Infuse storytelling into your videos by harnessing the Hero’s Journey narrative arc. When you share your struggles, the path to surmounting them, and the ensuing triumphs or lessons, you create an emotional connection with your audience, making your content resonate and be recalled.
Seize your viewer’s interest from the outset with a gripping hook. Whether it’s a thought-provoking question, a fascinating fact, or a relevant challenge, an impactful entry compels the audience to stay tuned.
Fostering engagement doesn’t halt once your video is published. Dive into the resulting dialogue by replying to comments with alacrity and sincerity. The vitality of your interactions can catalyze further engagement and sharing, nurturing a loyal viewer base.
Get on the radar of industry influencers to amplify your visibility. Engage with them, perhaps even partner on content, and leverage the #FameHack to magnify your reach through their platforms. A mention or collaboration can be a game-changer for visibility and expansion of reach.
Reflect the professionalism of LinkedIn with high-caliber video elements – the right lighting, clear sound, and crisp visuals are non-negotiable. However, let your brand’s personality radiate through your content to create a signature style that stands out.
Inclusive practices are imperative. Provide closed captions for your videos to cater to the entire spectrum of your audience, including individuals who are deaf or hard of hearing, those watching in sound-sensitive environments, and non-native English speakers. This inclusivity can also benefit your SEO by embedding searchable text within your content.
By integrating these 10 strategic elements, you’re setting the stage for successful LinkedIn video marketing. Be open to evolution and adaptation, analyze your performance metrics, heed audience feedback, and refine your strategy continuously. Here’s to impactful storytelling and strategic growth on LinkedIn!
Unlocking the Power of Short Videos: How to Hit 1 Million Views on YouTube
Published: November 10, 2023
The Ultimate 90-Day Blueprint to Score 10 Million Views on YouTube Shorts
Published: January 10, 2023
The Art of the Click: Crafting YouTube Thumbnails That Drive Views
Published: August 26, 2022
What can Netflix teach us about YouTube thumbnails?
Published: October 11, 2021
Why Creators Are More Successful Than Brands on YouTube
Published: September 26, 2021
How to Make More Clickable YouTube Thumbnails: The Human Element
Published: May 31, 2020